Recently on a podcast I was listening to the person being interviewed stated “if you tell people everything they have to do get on a plane, like getting a passport and updating certain immunizations, to fly to some exotic location most would probably reconsider“. If you paint the picture that your going to have to go through a lot of headache to sit on a beach far away then most people would say “pass”. But, if you sell the destination not the tasks involved to get there, then your chances of getting someone to invest in the process, or vacation, goes way up.
Are you selling the Transportation or the Destination?
Sell the destination.